This is my proposed design for KTB Coffee Shop and Lounge, located in North Arlington, New Jersey. I wanted their logo and products to better match their atmosphere. The environment of KTB is homey and rustic, not a typical coffee shop that you run in and out of. There is a large world map on the wall (which I incorporated into the loyalty card and menu), the counter top is made from a re-purposed house door, and there are inviting couches to sit on.