Try Me encourages New Yorkers to make their city cleaner. Statistically, New York is the dirtiest city in America. To solve this, I wanted to be proactive in meeting people's doubts about recycling. Many people that choose not to recycle say that it takes too long or doesn't matter.

My answer is Try Me, a campaign that puts tastefully-designed trash cans and recycling bins in the five boroughs. "Try me" is a phrase used to suggest that one may be willing to do something unexpected or unlikely. It challenges a person's beliefs and offers a solution.

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In addition to bin mockups, I created a logo for Try Me that can be put on t-shirts and tote bags to raise awareness and sell some merchandise.